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XMG’s 5 Stage Design Process

We follow a comprehensive design and development process for all projects. This process ensures the timely delivery of a quality product and enables the client to be involved at every key stage throughout the project lifecycle.

The key stages are:

1. Discover

Working with the client to understand short and long term goals, determining measurable success factors, undertaking competitive analysis.

  • Undertake requirements analysis
  • Define long/short term goals
  • Establish measurable success factors
  • Undertake Competitor Analysis

2. Define

Creation of a detailed project plan including functional, creative and technical specification, schedule and quality assurance plan.

  • Create project plan
  • Approve project plan
  • Define team
  • Agree payment plan
  • Setup development environment

3. Design

Creation of sitemap, page component breakdown and design concepts to demonstrate how the site will look and work before building commences.

  • Create sitemap
  • Create template wireframes
  • Create functional component breakdown
  • Create UI design concepts
  • Client approve design

4. Build

Intensive building and testing period

  • Setup test environment (bug tracker)
  • Slice and optimize design concepts
  • Create XHTML/CSS templates
  • Create AJAX UI elements
  • Develop and integrate Liquid functionality
  • QA testing
  • Bug fixes
  • Acceptance testing and final approval from client

5. Launch

Site launch followed by a project evaluation against the measurable success factors

  • Setup Analytics
  • Move the website/application to the live environment
  • SEO Optimization
  • Launch
  • Invoice final payment
  • Agree maintenance plan/team
  • Invoice maintenance payment
  • Feedback and post project review